Behind each outdoor advertisement, is a wealth of research and insight that’s informed the decision to put it there. To ensure maximum impact and views, there are numerous factors that we must consider, such as destination, population and travel flow.
As our audience are constantly on the move, it’s important that we only target locations that are easily accessible to the public. This means refining the areas that have a high footfall and right in the eye-line of the people travelling past. It also helps if they are in an area of significant dwell time, for example near a set of traffic lights, to enable the consumer to have longer to digest the ad.
The key to outdoor advertising is to capture our attention and trigger our emotions so that it has staying power in our minds long after we’ve left the scene. The average person will spend 3 hours of each day out and about, so it’s vital that our advertisements are packed full of targeted content, to fully engage with this audience.
For more insight on Out of Home advertising visit www.outsmart.co.uk