This also coincides with recent news that Apple is now allowing Ad blocking technology on its operating systems. As well as online advertisers battling this, Feel the Real Campaign also promote the potential dangers of bots and non-human impressions online adverts may receive.
Bots are essentially online robots, software which run automated tasks over the internet for a variety of reasons. you can easily be tricked into thinking a page view on your website isn’t actually by a human – but instead, a bot.
Knowing this, the ‘Feel the Real’ campaign have strong case to make when promoting Out-of-Home advertising, and have recently took over a vast amount New York outdoor Ad space with an array of OOH mediums, some of which are targeted by name to the advertising agencies and executives who work near by (cheeky, but we like it).