OPEN are celebrating Black History Month 2021 by partnering with the Anthony Walker Foundation for the second time, with our collaborative campaign #SeeMeNow.
At OPEN, it’s vital to us that we use our platform for good. We pride ourselves on using our powerful national reach to deliver important messages and shine a light on causes we feel passionate about.
The idea for this campaign was born out of the phrase ‘You cannot be, what you cannot see’.
In order to celebrate BHM this year, we have chosen to shine a light on the achievements of some of the country’s most influential and inspirational black leaders across various industries, with the hope seeing these achievements in large-format digital across the country can inspire the next generation.
Spearheading our campaign this year we have Liverpool FC’s Joe Gomez and Everton FC’s Dominic Calvert-Lewin. We’re so proud to have representation from both Merseyside Premier League clubs, who are coming together in order to mark this important month and tackle racism side by side.
The Anthony Walker Foundation was established after the racially motivated murder of Anthony Walker in Liverpool, 2005. Since then, the organisation has worked to promote racial justice, diversity and inclusion and runs a support service for those who have experienced hate crimes across the region.
The quotes have been contributed by various members of the community across a diverse range of industries, from professional sports stars & musicians to members of parliament and CEO’s. The aim is to portray what Black History month means to each and every one of them personally, addressing and acknowledging the need to challenge prejudice and choosing to do this by leading by example.
By sharing the success stories and advice from so many black change-makers & leaders, who have carved their lives and careers in industries “not for them”, we hope we can encourage meaningful and tangible change.
It’s important we celebrate role models from our communities and show younger generations that they can achieve.
There are still so many industries and sectors in the UK and around the world where Black people struggle to breakthrough and move up into senior positions. This campaign is just one method we’re using to inspire the next generation and change the status quo.
Open Media are delighted support the ‘See Me Now’ campaign. As a company it is vital we support local causes and champion those who might not normally have a voice.
Our year-round commitment to diversity and inclusion is an important part of what we do, and we are proud to also champion women and those from the LGBTQ+ communities during International Women’s Day and Pride celebrations
