OPEN are celebrating International Women’s Day 2020 with a nationwide DOOH campaign, displaying inspirational messages from female leaders across their entire digital portfolio, in order to raise awareness for the cause. The theme for this years International Women’s Day is #EachForEqual. This campaign aims to celebrate & increase the visibility of the social, economic, cultural and political achievements of women, which is key for encouraging a meaningful change towards equality. The collection of quotes have all been contributed by female leaders in their respective fields, including those from the Out of Home Industry as well as professional sportswomen, politicians and entrepreneurs. By providing a platform for these messages of encouragement to reach audiences on a large scale, OPEN hope to shine a light on the excellence of these high achieving women in order to inspire others. At OPEN we endeavour to create an environment of equality, and are continuously working towards this, having recently achieved a 50/50 gender balance in our team.
Professional Boxer Natasha Jonas’ International Women’s Day message displayed proudly on our Barratt House site in Liverpool city centre.
This campaign is so important to OPEN Media, as it has always been a priority of ours to champion women within the workplace, and we are now proud to say that our team is majority female. What better way to speak to millions of people and encourage change than via our digital out of home network and social media platforms.
Annie Rickard, former Global President of Posterscope, and her words of inspiration displayed on our Boxpark Wembley site.
This campaign will run on OPEN’s social platforms and the entirety of our digital portfolio in the week leading up to International Women’s Day (2nd – 8th March). For those close to our screens up and down the country, we encourage you to head out and see the messages in person at each of our locations but if not, the images will be shared throughout the week on our social platforms here.
You can also find a gallery below, complete with all of the submissions to view and share. Have a read through for some inspiring words from all of these amazing women.
Visit the International Women’s Day official site for more information about the cause and find out how you too can help work towards a gender equal world.
