OPEN are celebrating Pride Month 2020 with a nationwide DOOH campaign, proudly displaying inspirational messages from the LGBTQ+ community across our entire digital portfolio, in order to recognise how far we’ve come as well as raise awareness about the continual struggle for equality. At OPEN Media, we are committed to keeping the conversation going. Our #OpenAndProud campaign is designed to amplify the voices of the LGBTQ+ community by providing access to our nationwide platform in order to be visible and speak loudly about what we have achieved, how far we have come and what is still needed in the future. The quotes have been contributed by various members of the community across a diverse range of industries, and aim to portray what Pride month means to each and every one of them personally, addressing and acknowledging the need to challenge predjudice and celebrate your true self.
Ru Paul’s Drag Race UK contestant Crystal’s Pride message, displayed proudly on our Boxpark Wembley site in London.
At OPEN Media we are committed to creating conversations surrounding important causes, such as shining a light on the LGBTQ+ community, and the issues that they face. We are proud to use our digital out of home portfolio to contribute to the international celebration of Pride month!
This campaign will run on OPEN’s social platforms and the entirety of our digital portfolio across the month of June. For those close to our screens up and down the country, we encourage you to head out and see the messages in person at each of our locations but if not, the images will be shared throughout the month on our social platforms here.
You can also find a gallery below, complete with all of the submissions to view and share. Have a read through for some inspiring words about what Pride month means to us and why it is still so important for LGBTQ+ voices to be heard.
Visit the Stonewall’s help and advice page for more information and resources.
