Right now at OPEN, it’s a very exciting time for us all! Despite having a very strange 2020 and start to 2021, we’re expanding our portfolio and subsequently our team!
This is the second in our new spotlight series, to help you get to know our new team members better. Next up is our new Account Manager, Sophie Vassiliou.
What drew you to the job opening at OPEN Media?
Prior to joining OPEN Media, I always enjoyed receiving the monthly newsletters and reading the social media posts about the latest campaigns and initiatives. Additionally, I admire how proud the company is to share their team’s achievements and the personable culture they promote. These factors are some of the main reasons why I was so eager to get on board and be a part of an exciting future.
What is the biggest lesson you have learned since working in OOH?
One of the biggest lesson’s I have learnt since working in OOH is to understand your client and always provide the ‘why?’. You cannot plan, buy or sell in OOH unless you can explain why you think your idea will work for your client’s strategy.
What made you switch from specialist to media owner?
I actually started my journey at a start-up OOH media owner where I gained invaluable experience about how OOH advertising works, selling in a product and servicing clients. I then wanted to widen my knowledge and experience life on the specialist side of OOH. It was so interesting to learn about the different OOH mediums and how to pick what inventory will work best for a client’s campaign strategy.
I made the switch back to a media owner because I really want to use the all-round knowledge I have accumulated and feel my qualities best suit this aspect of OOH advertising. I believe I can understand and relate more to the specialists and agencies I would now be servicing.
How have you coped with starting a new job during lockdown?
Settling into my new role at OPEN Media in the middle of lockdown has been really enjoyable! Although I haven’t been able to meet some of the team face-to-face, I have had an extremely warm welcome virtually. The team have offered me lots of support and have made me feel right at home.
What are you most excited for this year at OPEN Media?
I am really excited to personally meet the rest of the team in Liverpool as well as working with my clients to create stand out campaigns and grow new business for OPEN Media. Furthermore, I am looking forward to our development plan and introducing new fantastic sites into the OOH market… stayed tuned!
