Open Media Expands Programmatic Digital Out-of-Home Offering with VIOOH Partnership.

Open Media today announced an exciting programmatic partnership with VIOOH, the leading premium global digital out of home (DOOH) supply-side platform, to provide an enhanced opportunity for brands to connect with diverse audiences across the UK through its growing portfolio of high-quality, premium digital out-of-home (DOOH) screens. 

 

Designed to deliver both scale and impact, Open Media’s network enables advertisers to run both static and full-motion campaigns in some of the country’s most sought-after environments.

 

Through this partnership, advertisers can now access 42 strategically positioned premium LED screens via programmatic trading. Collectively generating more than 120 million monthly impressions, the network represents an estimated 1-2% share of the large-format digital OOH market, offering meaningful reach within a highly competitive landscape.

 

This portfolio has been carefully curated to maximise visibility and audience engagement, placing brands at the heart of high-traffic locations. These include city centres, major shopping destinations, roadside placements, and key event spaces, environments known for strong dwell time and repeat exposure.

 

The network delivers comprehensive geographic coverage, enabling advertisers to activate campaigns across both major metropolitan hubs and regional markets. Key locations include London, Liverpool, Manchester, Birmingham, Newcastle, Brighton, and Belfast, ensuring access to a broad and diverse audience profile.

 

By combining premium screen quality with programmatic flexibility, Open Media provides advertisers with greater control, efficiency, and real-time optimisation capabilities. This allows brands to deliver more targeted and contextually relevant messaging at scale, while maintaining the visual impact and prestige associated with large-format DOOH.

 

This partnership underscores Open Media’s commitment to innovation and accessibility within the out-of-home sector, empowering brands to engage audiences in smarter and more measurable ways across the UK.