Open Media Launches Exclusive B:Match Fund for Certified B Corp Brands.

Open Media, the out-of-home media specialist, has announced the launch of its new B: Match Fund, an exclusive initiative designed to support fellow certified B Corp businesses with additional media investment and complimentary end-to-end campaign services.

 

Recognising the significant time, investment and operational commitment required to achieve B Corp certification, Open Media is putting its own media inventory behind businesses that share its commitment to responsible business.

Under the scheme, certified B Corp brands can receive a £1-for-£1 match on their media spend, with the matched value delivered through Open Media’s available screen inventory.

The initiative is designed to give challenger brands greater visibility while helping them make their marketing budgets work harder.

For emerging and challenger brands, achieving national or regional visibility can be a significant investment. The B-Impact Match Fund is designed to remove some of that barrier, providing additional media exposure alongside Open Media’s sustainable operating practices.

 

 

The programme offers:

 

• A 1:1 media investment match – certified B Corp brands receive £1 of additional Open Media media value for every £1 of qualifying media spend.
• Retail proximity targeting – campaigns can be supported with complimentary spatial mapping around key retail stockists, including Tesco, Sainsbury’s and Waitrose, helping brands put their message in front of consumers close to the point of purchase.
• Sustainable media delivery – Open Media’s policies and operating systems are designed to help brands activate DOOH campaigns with confidence and avoid the challenges associated with greenwashing.
• Strict B Corp eligibility – the fund is exclusively available to certified B Corp brands, ensuring the benefit remains within the B Corp community.

Every campaign booked through the B-Impact Match Fund also benefits from Open Media’s end-to-end campaign production and operational capabilities, giving participating brands access to more than media space alone.

 

This includes:

 

• In-house design – formatting and resizing creative assets across all booked screen specifications.
• 3D creation – specialist DOOH spatial design and 3D visual mapping to create standout campaigns.
• In-house scheduling – dedicated yield management designed to optimise play counts across matched locations.
• Technical and site management – on-the-ground estate operations and ongoing screen upkeep.
• In-house photography – high-resolution hero campaign photography captured live on location for campaigns with a minimum core spend of £4,000, or for campaigns of any spend level running within Liverpool.

 

 

The result is a single, integrated service designed to help B Corp brands move from campaign concept to live execution with fewer barriers and greater creative opportunity.

The B-Impact Match Fund reflects Open Media’s ambition to use its media estate to support businesses that are challenging conventional approaches to growth and marketing.

 

By combining matched media investment with retail-focused targeting, creative production and operational expertise, Open Media aims to help B Corp brands turn responsible business credentials into greater awareness, consideration and ultimately commercial growth.

 

The fund is strictly limited to certified B Corp businesses. Non-B Corp buyers are not eligible to access the scheme.