About the campaign.
|John Bird & Andi Herring||Campaign Managers|
|Running Date||April 2019 – Present (Intermittent)|
|Sites||Victoria St, Barratt House, Central Station.|
The LCR Pride Foundation has been created to extend the message of Pride beyond Pride, thus establishing the Liverpool City Region as the most LGBT+ friendly region in the UK.
We wanted to explore out of home marketing, as we are aware of how impactful it can be; but being a brand-new organisation it was not something we had experience or contacts to explore.
The #ComeAsYouAre campaign is the inaugural annual, year-long theme produced by the Foundation; with emphasis on inviting everyone to the region, regardless of how they identify, as they will be welcomed.
Simply, come as you are.