New Full Motion DOOH Screens Next to Old Trafford At OPEN Media we’re incredibly excited to announce our newest site: Hotel Football.
New Full Motion DOOH Screens Next to Old Trafford
At OPEN Media we’re incredibly excited to announce our newest site: Hotel Football.
This is an exciting milestone for us, as Hotel Football is our first digital out of home site outside of Liverpool. The two full motion digital screens use bespoke LED technology from one of Europe’s leading visual communication experts, Concept Group, and sit on the north and south facades of Hotel Football, positioned beside Old Trafford Stadium.
The site will go live on the 28th of October 2018, marking the next phase in our company growth. We plan to roll out digital screens across the nation before the end of 2020, with a lot of exciting new projects in the pipeline.
“This new partnership with GG Hospitality is one we’re very excited about. Both companies have huge growth ambition so I see the relationship working very well. I’m incredibly proud of our team who have worked tremendously hard during the continual growth of OPEN Media. This is an extremely exciting time for us, not only are we expanding into a new city, but this launch marks the beginning of our national roll out. Our goal is to have sites in the UK’s top seven cities by 2020, and we have some exciting projects in the pipeline to enable us to achieve this.’
Mike Smith, Managing Director at OPEN Media
Hotel Football is a football themed hotel owned by members of Manchester United’s Class of 92 and GG Hospitality, and it has proved the perfect space for our dynamic screens. Being located next to Old Trafford Stadium, the home of Manchester United Football Club, the site sees heavy footfall from visitors attending both football matches and other events in the popular venue, such as music concerts for acclaimed artists like The Rolling Stones.
The premium site is one of a kind. It is passed by 52,000 vehicles per day and by over 75,000 fans on match days, and is located just two miles from Manchester City Centre, the third largest city in the UK. It has the ability to advertise to mass audiences spanning a wide range of demographics, recognised by JD Sports who have already committed as a long-term partner for the season.