Outdoor advertising is effective.
Nearly a quarter (26%) of UK consumers have visited a website in direct response to an out of home advert, proving that the medium is powerful at driving business growth and creating new customers.
However, many small and medium-size businesses are yet to adopt outdoor advertising because they are unfamiliar with the out-of-home [OOH] buying process.
Here is 5 easy steps:
1. Get in touch
2. Discuss your objectives
Here at OPEN, we are strong believers that the most effective OOH campaigns are the ones where a brand’s target audience is clearly defined.
By discussing the aims, budget and objectives of your campaign with our team members, we can ensure a desirable Return On Investment (ROI).
3. Plan your campaign
After your objectives are clearly positioned, our team will assist you with strategy and planning.
Whether it be roadside, city centre, digital or static, we offer a range of premium sites that will put your brand in front of the right audience.
We can then give you examples about expected footfall, impressions and visibility to help you understand the value of your investment and how to best benefit from outdoor advertising.
4. Option in dates
Once you understand the benefits of outdoor advertising and have developed a strategy that suits your business, we can then begin to plan dates to launch the advertisement.
Whether you are looking for a standard two-week incharge or a tailor-made impression based promotion, our digital team can help actualise your campaign.
5. Watch it go live!
Once you have spoken to our team, planned the campaign and received the copy – your advertisement will be ready to go live!