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Insights
Insights
Guide to OOH
A guide to out of home advertising.
Our out of home advertising sites provide exceptional results for the brands that advertise on them, as well as the communities they serve.
Make it local
We know that people are more likely to respond to advertising that is relevant to them, in an environment that feels natural, with language that they can understand.
Our extensive audience insight tells us who is most likely to be looking at our screens, which allows you to adapt your language, tone and creative to suit this.
Think about your artwork
Your campaign is only as good as your artwork.
There’s plenty of information out there about how you can make your out of home advertising campaign clear, concise and readable.
As well as this, think about use of colour and images and think about if they are a stand-out factor, or a distracting factor.
Set your objectives and stick to them.
Every campaign is different, and we know this.
But over the years, as we have honed our craft and our approach, we have identified what we feel are some of the steps to take when creating a powerful out of home advertising campaign.
Evaluate
Measuring success is a fundamental part of marketing. It may be the case that your hashtag isn’t visible enough, or your artwork doesn’t really catch the eye.
Speaking to people and holding a simple recall test is a quick way to find out if someone remembers your campaign, as well as checking how many times your website has been visited or how many times your hashtag has been posted.
Like we said, every campaign is different, which is why our bespoke approach to delivering out of home advertising works a variety of local and national brands.
Get in touch with the team to learn more about how we can work with you on your next campaign.
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