Digital Out of Home in Liverpool’s Retail Centre: Barratt House

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Digital Out of Home in Liverpool’s Retail Centre: Barratt House

Recent data from Route shows that there is a rise in digital out of home (DOOH) advertising in Liverpool, with advertisers now able to achieve 73% cover of Liverpool on a weekly basis.

We’re proud contributors to this impressive statistic with our city centre digital screens, including our newest retail centre digital screen: Barratt House. The site is located on the intersection between Lord Street and North John Street, opposite the entrance to Liverpool ONE leisure and retail complex.

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As the video above illustrates, Barratt House is a premium large format digital screen in a sought after location.

As DOOH’s popularity ever increases, the benefits of DOOH in retail areas are becoming more and more refined. In retail areas DOOH generates increased engagement because consumers actively seek purchase inspiration and seeing DOOH close to the point of purchase can consciously and unconsciously sway the purchase decisions of customers.

What’s more, Barratt House generates 1.9 million impacts every two weeks, with a 41% male and 59% female audience, 57% of which fit into the ABC1 demographic, making it an ideal site for many large brands who want to target this demographic.

Some of our clients who have reaped the benefits of advertising on Barratt House include; JD SportsLiverpool Football ClubLiverpool John Moores UniversityLiverpool Hope University, VauxhallMerseyrailSwedish House MafiaFender and Berghaus.

Barratt House Information