20/09/2022
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As a proud partner of Global Goals Week 2022, we’re working with a community of 160+ organisations to make the world a fairer, better place for all by 2030.
We’re carrying the #ProjectEveryone campaign across our sites throughout the week, harnessing the power of out-of-home (OOH) to communicate the urgent need for action to our audiences.
Project Everyone is a not-for-profit promoting the UN’s 17 Sustainable Development Goals (SDG), set up by film writer, director and SDG advocate Richard Curtis. Its mission is to ensure that everyone on the planet knows what the Global Goals are, so that they stand the greatest chance of being achieved.
These 17 SDGs provide a shared blueprint for peace and prosperity for people and the planet, now and into the future.
The Sustainable Development Goals are a great start to tackling the most important challenges faced globally today, and have been universally promised to be delivered by all 193 member states of the UN by 2030.
But with next year marking the halfway point to achieving the Global Goals, a lot of work is still needed in order to make them a reality. That’s why this campaign is so important, to act as a strong visual reminder that we need to drive meaningful action to deliver these goals on schedule – and we are more than happy to use our audience reach to spread this message.
The outdoor campaign we’re carrying shows the 17 Goals, which world leaders promised to achieve by 2030, represented as giant sticky notes that lift from iconic locations around the world – eventually converging at the United Nations Secretariat itself as a powerful reminder of what still needs to happen.
This creative ties in to a new short film that was premiered to world leaders at the UN General Assembly this week as part of the annual SDG Moment, which is held at the beginning of Global Goals week and serves to place a spotlight on the Sustainable Development Goals.
Directed and produced by nineteentwenty, the new film features the song ‘Blowin’ in the Wind’ – made famous by Bob Dylan and sung by up-and-coming artist Cloves – to underline the key message that the answers are not ‘blowing in the wind’, they are set out in the Global Goals and leaders at the UN General Assembly are the ones who can make them happen.
“It’s never been more crucial that world leaders and the world at large rallies behind the SDGs. They are the World’s To Do List – a blueprint for a better world – and it’s time they’re prioritised and leaders come together to get them done.”
Richard Curtis
Co-Founder, Project Everyone.
“We’re pleased to be playing our part in driving awareness of Global Goals Week 2022 as this campaign aligns seamlessly with our People, Planet, Place strategy.”
“Using the power of OOH with our extensive network is the perfect way to spread this important message across the nation. We’re proud to be involved with 160+ other like-minded partners, including other media owners, who are working toward a better, more sustainable future.”
Mike Smith
CEO, OPEN Media.
We’re super proud to be a part of this global campaign, with physical and digital activations taking place all over the world, in cities such as Barcarena, Bogota, Bristol, Cannes, Curitiba, Doha, Durban, Freetown, Liverpool, London, Londrina, Mexico City, Milan, New York and Yokohoma.
In preparation for this week, we sat down as a team and discussed which of the 17 SDGs are most important to us individually, and also collectively how we can adopt them into our everyday working lives to promote change.
Below, a selection of the team have shared which SDG means the most to them, and how we’re working together as a business to tackle the issues at hand:
Gender Equality.
Helena
“One of the things I’m most proud of at OPEN is our work for gender equality- we run an annual International Women’s Day campaign highlighting women from all sectors on our screens around the UK, from our own industry to artists and athletes. As well as having a majority of female managers as well as an 80% female Sales team, OPEN is also a proud supporter of WACL events and initiatives including industry mentorship for women and marginalised genders.”
Responsible Consumption & Production.
Chloe
“This year we’ve introduced our ‘powering down’ initiative to the OPEN Connect network. We felt this was an easy way to reduce the amount of energy we use with our screens, by turning them off at their least impactful times.”
Good Health & Wellbeing.
Michael
“It’s statistically proven that happy employees are more productive, and OPEN really put the wellbeing of our team at the forefront of everything we do. Free gym memberships, regular wellness days, flexible working and our own in-house trained mental-health aid allow me to feel my happiest whilst at work.”
Affordable & Clean Energy.
Mike
“Global goals week comes at a time when we’ve been reflecting as a business on our current usage & methods. We’ve already put into place realistic goals as a team, and started acting on these to bring real change.”
Decent Work & Economic Growth.
Susi
“We put our people at the heart of everything we do & strive to grow the business as sustainably as possible. A key part of our People’ section of our PPP strategy focuses on highlighting inclusive and sustainable growth for the team as well as the business as a whole. One step we’re proud of taking towards this is providing personal development funds for each and every one of our team members, in order for them to reach their full potential.”
Join us for this important week of action, awareness and accountability!
To find out more about Project Everyone and the wider Global Goals campaign, visit their sites below:
