‘Moving Media Forward’ – Insights from B Corps in Media.

In celebration of B Corp month, we hosted the  ‘Moving Media Forward: Insights from B Corps in Media’ panel in London, in which prominent names in the B Corp community joined forces to discuss the B Corp movement in media, this years B Corp month theme ‘this way forward’, and why events like these are so important.

 

In this insightful talk from some of the finest B Corps in the ad space, as well as representation from Ad Net Zero, our CEO Mike Smith was joined by; Julie Richards, Director of Sustainability and Operational Transformation at The Guardian, Elle Chartres, UK Director of Ad Net Zero at the Advertising Association and Pippa Glucklich, CEO of Electric Glue.

 

In a morning of insightful and interesting discussion, one major theme from all participants was that of collaboration. The panel discussed how changes are not made solely, and it is key to be honest and be open to learn in order to grow. Coming together as an industry to effect real change is key, with actions such as setting standards and instilling these in culture really helping drive change.

A massive thank you to all the attendees – stay tuned for our next event, coming soon!