Netflix create a buzz with unique special build.

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We’re proud to announce our first special build activation on a collection of sites surrounding TraffordCity in Manchester.

This particular special build is for the Netflix series Man vs Bee, and in keeping with the name, they commissioned a swarm of enormous bees to really bring this campaign to life. The addition of 3D builds to standard digital OOH campaigns goes a long way to making these activations more memorable for the consumer, as well as driving engagement on social media.

What better way to improve one of the most unmissable forms of communication – one which can’t be skipped, muted or turned off – than to literally make the copy jump out of the screen. It’s been such a fun experience being part of this special build, and we can’t wait to see more exciting & innovative campaigns on our sites in the upcoming months.

The campaign for Man vs Bee will be running at full domination on the Portrait Trafford sites and the show Man vs Bee is available to view on Netflix UK from the 24th June. A massive shout out to everyone involved in bringing this activation to life – Netflix, Kinetic, Wavemaker, PKS Media Solutions & Culture City.

Check out this video below to get more of an insight into the installation process and some amazing drone footage of the activation:

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This year, based on the success of this campaign and other reactive one-off builds, we’re committing to expanding our special build outdoor capabilities. Being able to deliver campaigns that make sure passers-by stop and stare creates so much conversation, both in person and online. In addition to this Trafford site, we have a selection of others in our portfolio which are eligible for special build activations –

Special Build Network

  • Boxpark, Wembley.
  • Hotel Football Manchester.
  • ABC Cinema, Liverpool.
  • Trinity Way, Manchester.
  • Trafford, Manchester.

Below is a gallery with some examples of the capabilities on these sites within the network, which all provide a really great cavas for brands to be as creative as they wish.

Please get in touch with any of the sales team to discuss these opportunities.