Open Media partner with See What She Sees for bold International Women’s Day campaign

Open Media have partnered with Beyond Equality and Forsman & Bodenfors for see what she sees, a bold new campaign launched ahead of International Women’s Day.

 

see what she sees was inspired by the conversations sparked following a viral moment on The Graham Norton Show, where superstar actors Saoirse Ronan and Paul Mescal unintentionally highlighted the striking contract in how men and women navigate everyday situations.

New research by the National Research Group (NRG) exposes a deep divide in how men and women perceive safety, with 7 in 10 women worried about being followed or harassed while alone in public compared to less than half of men. 2 in 3 women also admit safety fears limit their social and professional lives, but 3 in 5 men still believe safety concerns are exaggerated.

 

NRG found nine out of ten women want men to take more responsibility in calling out inappropriate behaviour, with 95% of men agreeing they share equal responsibility for ensuring the safety of women.

 

Helen James, CEO of Forsman & Bodenfors, said of the campaign: “Alongside policy and systemic change, 90% of women surveyed think men should take more responsibility in calling out inappropriate behaviour in their peers.

 

“But it’s not about pointing fingers; it’s about helping men recognise the realities women face and showing them small, everyday ways they can help shift the culture.”

 

Dan Guinness, Managing Director of Beyond Equality, added: “This campaign helps men understand how women alter their lives for safety. While men also face concerns about public space safety, I know from the thousands of men we’ve worked with that many are unaware of the specific adjustments women make daily. By seeing what she sees, men can recognise where to take action.”

see what she sees will appear across OOH, print and online throughout the United Kingdom, with Open Media carrying striking advertisements across our nationwide locations, including London, Manchester, Liverpool and Birmingham. The campaign aims to engage men to encourage change, while advocating the government and organisations for policies that prioritise safety and equity for women.

 

Laura Moorcraft, Managing Director of Goodstuff, said: “We’d like to thank the fifteen media owners who have generously supported the campaign, helping us reach audiences across the UK. Special thanks to our long-standing International Women’s Day partner, Open Media.”

 

Mike Smith, CEO and Founder of Open Media, said: “This campaign is so important to us all at Open and we are proud to continue our tradition of supporting deserving campaigns around International Women’s Day. As a predominantly female-led business, we want all of our women to feel safe, respected and empowered both inside and outside of the workplace at all times. see what she sees is an important step in the right direction and Open Media are proud to play our part.”

 

For more information on how you can support the campaign visit seewhatshesees.com.