Our top 3 campaigns

We asked the Open Media team what their top 3 out of home campaigns were this month. Here’s what they said…

 

Mean Girls – Sophie Steventon – Insight & Marketing Executive

 

“The lively ‘Mean Girls’ campaign flooded our Open Connect network with a vibrant sea of pink when the new Mean Girls film was released in January 2024 . The copy was impactful and eye catching, the perfect way to brighten up a gloomy winter morning. The aim was to target cinema goers, as well as the wider public, to keep the new release at the front of mind. In particular, I liked that it was positioned strategically in city centres near the locations of cinemas to maximise impact.”

 

 

‘Man Vs Bee’ – Lemara  Bailey – Business Director

 

“Netflix’s ‘Man Vs Bee’ campaign may be a few years old, but its impact remains unmatched. I think the fusion of special builds on digital sites are quite rare – and our distinctive Trafford sites – portrait and landscape – are incredibly unique and eye-catching. For this campaign, we added the signature Netflix ‘N’ on to the podium next to our Trafford Portrait screen – this was a really nice, creative touch and is a great example of how additions like this can stop an audience in its tracks.”

 

 

Phantom Nike – Marvin Henrius – Photography & Design Assistant

 

“The most recent campaign that I’ve admired has been from Nike, centred around their Phantom line of football boots featuring athletes like Haaland and Putellas. It’s a classic Nike campaign,  they know exactly how to balance focus between the athlete and the sportswear. What resonated with me the most was the campaign’s minimalistic nature. The way they’re able to convey the sense of precision with design elements, mainly on the copy with just the boot is amazing to me since it’s so stylish while not being gaudy. The subtle use of the Nike ‘Swoosh’ is excellent. it’s subtle enough that you don’t focus on it too much, but you can see its presence while letting everything else take focus.  All that together makes it a great campaign addition of photography showcasing the footballers’ styles which adds to the campaign’s precision.”