Our top 5 favourite Open Media campaigns of 2024

With major new site openings in Wales, London and Liverpool, it has been an incredibly exciting 2024 for Open Media.

 

Reaching 8 million people per week, our Open Connect network brings brands, organisations and campaigns to life in the most creative ways imaginable.

 

From big screen to sunscreen, 3D to Just Do It, it has been another unforgettable 12 months of working alongside the biggest names in business.

 

After another record-breaking year for Open Media, our team members reflect on their favourite campaigns of 2024.

Heineken, Cheers to The Real Hardcore Fans

 

Heineken launched their brilliant Cheers to The Real Hardcore Fans campaign for the Champions League. Heineken showed real fans in high-emotive states, something all football supporters can recognise and have experienced.

 

I loved this campaign because it perfectly captured the essence of being a football fan.

 

Our site at Boxpark Wembley – one of the most popular fan-parks in the country – was turned into a Heineken Haven to celebrate the Champions League final and bring the excitement to life with their amazing campaign.

Universal Pictures, Despicable Me 4

 

2024 has been a breakthrough year for cinema campaigns at Open Media with my favourite, undoubtedly, the Universal Pictures campaign for Despicable Me 4.

 

Launching at the height of summer, the campaign showcased the power of our Open Perspective and Open Connect networks in building meaningful connections with audiences, while driving national reach ahead of a major box office debut.

 

A standout moment was the activation at BOXPARK Wembley, which coincided with the Taylor Swift shows at Wembley. Universal strategically used this site to display their dynamic trailer footage, tapping into an engaged crowd and building anticipation.

 

As one of the first to utilise our Popcorn Pack offering, it was a fantastic blueprint for the industry, highlighting the effectiveness in leveraging large-format DOOH near leading UK cinemas. Looking back, this campaign was a perfect example of how OOH is becoming an essential part of cinema marketing.

Sol De Janeiro, Rio Radiance Sunscreen Collection

 

Just as the summer holidays approached, we were beginning to look forward to sunshine and holidays.

 

It was during this exciting time Sol revealed their campaign for the Rio Radiance Sunscreen Collection, with striking graphics and gorgeous summer colours.

 

Sol De Janeiro perfectly captured the essence of the season and helped create an excitement for the coming months.

Nike, Winning Isn’t For Everyone

 

The messaging throughout this Nike campaign was clever and perfectly reflected the competitiveness of athletes and their willingness to win.

 

The supporting imagery within added emotion, and combined with strong bold colours, completed the look of this stand-out campaign with influential footballers such as Phil Foden.

Muller Rice, Muller Rice Euros

 

My favourite campaign from this year has been Muller Rice.

 

As an American, I’m not usually supporting a team at the European Championships, but my favourite player for many years has been Declan Rice. As a West Ham United fan, I have watched him grow as a player over the years!

 

I might be bias, but that boosted this campaign to easily becoming my favourite for 2024. The next step for Muller Rice is to please let me meet Declan so I’m not just getting pictures of the campaigns!