People, Place, Planet.

Return to Insights

Insights/

|

28/02/2022

|

Category not found

/

Category not found

/

Category not found

/

Category not found

Today we’re pleased to announce a realignment of our strategy as a business, with our new initiative People, Place, Planet.
These 3 pillars of focus will run through every aspect of our business moving forward, and mark the start of an exciting rollout of announcements for OPEN, starting with our brand new website and culminating in a set of 5 brand new networks.

PEOPLE

Our people are our most important asset here at OPEN, and we are going to be continuing to invest in them this year, with plans to expand the team both in Liverpool & London.

In order to mirror our growth in sites, we’re planning to continue to grow our team in 2022! We’ll be recruiting for a minimum of 5 new roles in the coming months, in order to support our expansion strategy – these roles include a Marketing Director, Account Manager based in London, Finance Assistant, Scheduling Assistant and an in-house designer.

In addition to new staff, we’re changing the way we work as a team on the whole. We’ve already implemented new initiatives to make OPEN an even better place to work, such as integrating working from home, offering wellness days every month and also giving staff the opportunity to take time out every quarter to volunteer at one of our charity partners, which has already been a huge success.

These new initiatives are in addition to our long-standing practices of investing in our staff with free gym memberships and a personal growth budget for courses and training which have always been a core part of our strategy.

This is just the start of exciting announcements coming for us in 2022, stay tuned for more.

PLACE

OPEN currently have sites across 11 major UK cities, but 2022 is the year we expand even further.
We’ll be starting the year off by investing £1.3 million into brand-new digital sites. Each of these sites has been carefully selected to fit into one of our 5 rebranded networks.

OPEN D48, OPEN Connect & OPEN Perspective are all already live and available to book, with OPEN Spectacular and our Carbon Neutral network expected to launch by Q2 of this year. Our decision to expand to 5 networks aims to offer a wide variety of OOH options to satisfy any client need, and cover every demographic imaginable with impactful messaging.

PLANET

Our impact on the planet is something we take very seriously and continue to look at ways in which we can improve. We started on our commitment with our well-established corporate social responsibility campaigns, which have been running successfully for a number of years and are now well underway on our green journey.

We pledge to prioritise our journey to carbon neutrality through decarbonising and offsetting; constantly measuring our impact within ourselves and supply chain, forecasting ahead and reviewing/improving our methods.

New for 2022, OPEN Media is partnering with Justdiggit as our official green partner; a social movement for climate action that works in regreening Africa. We’ve taken the time the last couple of years have provided us to reassess our supply chain, in order to make it as environmentally friendly as possible, as well as starting our journey to B-Corp certification.

This is just the start of exciting announcements coming for us in 2022, stay tuned for more.

Featured:

People, Place, Planet.

PEOPLE

PLACE

PLANET