Unveiling our new rebrand

Change is in the air – we’re thrilled to share with you the launch of our rebrand, marking a transformative step forward for us and the out of home advertising landscape.

 

As a leading provider of out of home advertising sites across the UK, our commitment to people, place and planet has always been at the forefront. Today, we’re excited to unveil our refreshed brand identity, accompanied by a brand-new website that reflects our evolution and vision.

 

Our rebranding journey has been fuelled by our dedication to staying ahead of the curve, adapting to evolving trends, and remaining deeply connected to our clients and partners.

Central to our rebrand is our new strapline, “There’s no place like out of home”. Our vision is to be the destination for digital out-of-home, connecting meaningfully with audiences and delivering for our people, our place, and our planet.

 

At Open Media, we use our time and spaces to do great things. Working with exciting brands and partners to bring original ideas, captivating stories, and unique cultural moments to life. Pioneering sustainable ways to do business and redefining what quality out-of-home means in towns and cities across the UK.

Our brand-new website is more than just a digital facelift; it’s a gateway to our values. We share a sense of ambition and responsibility in the work that we do.

 

Explore our revamped site to discover:

• Seamless and lightning-fast user experience
• Comprehensive insights into our diverse range of sites and formats
• Insights and case studies

 

Bringing brands to life in engaging, sustainable, and responsible ways sits at the heart of everything we do. It’s a principle that permeates the essence of our new brand identity. We’re committed to representing clients in the right ways, in the right locations, and to the right, and this new visual identity serves as a true reflection of upheld standards.

 

On the design of our new branding, Michael Cottage, Creative Lead at our brand and communications partners, Agent, said:

 

“From the early stages of brand conceptualisation, it became clear that a stand-alone mark representing a sign-off of care from the Open Media team would be a powerful visual to spearhead the new brand.

 

“A fluid device, whose primary form feels ever-changing and morphing in perspective, serves as an almost 3D visual portal with out-of-home advertising at the centre. As a brand device, this shape is fluid, extending, shrinking, and moving as a representation of Open Media’s unwavering commitment to meeting the needs of brands, clients, their people, our planet, and our places.”

 

We’ve always been about putting people at the heart of everything we do. We have created an environment that is supportive, passionate and that champions all we can be and achieve.

 

We invite our clients, partners, and community to join us on this exciting journey. Follow us on our social media channels to see behind-the-scenes insights, stories, and the spirit behind our rebrand.

 

Your support and feedback have been instrumental in shaping the evolution of Open Media, and we can’t wait to make 2024 our best year yet!