Dominating the main shopping and leisure district of the city and located on The Barcode at Drake Circus, this multi-million-pound development has transformed Plymouth’s social offering, with a host of restaurants, retail outlets and even a cinema. Presenting the only large format digital out-of-home screen of this scale within the city centre, this location offers a great opportunity to target a rapidly growing, affluent audience, to a sizeable catchment of over half a million people, and an annual retail footfall of around 17 million people.