Introducing our first site in Plymouth, located on the brand-new leisure and entertainment hub, The Barcode at Drake Circus. This digital static screen is our largest yet, at over 100 m², dominating the main shopping district of the city.
The multi-million-pound development has modernised and transformed Plymouth’s social offering and includes a host of restaurants, retail outlets and even a cinema. The site is expected to draw in 18 million visitors annually, 48% of which are of the ABC1 social grade, providing brands with a great opportunity to target a rapidly growing affluent population.
This site offers brands a rare opportunity uniquely reach an affluent demographic by utilising the only large format screen of this scale in the heart of Plymouth’s city centre.