Metrocentre Yellow Mall.

Metrocentre Yellow Mall, named in honour of its prominent location directly above the Yellow Mall entrance to Metrocentre (which is also home to the UK’s largest ODEON IMAX cinema) has further strengthened the Open Media presence in this region. 

The Metrocentre is a key destination for leisure and retail with over 50 stores and exciting leisure opportunities in one place. Open Media sites positioning on both the Red and Yellow Mall provides an unmissable opportunity for brands to target the 14.4m visitors and customers entering the Metrocentre every year. The Metrocentre is home to a variety of brands, including; Apple, Tessuti, and Flannels, as well as a huge ODEON cinema with a tremendous 17 screens.