About the campaign.
|Peter Greggs||Marketing Officer|
|Campaign||Liverpool Everyman & Playhouse Theatres|
|Running Date||29th March – 1st April|
We wanted to promote the launch of the Everyman & Playhouse new musical thriller: Sweeney Todd – The Demon Barber of Fleet Street.
The Everyman were looking for some new options to promote the play to increase sales. We wanted to reach a new group of people that perhaps are not already engaged with us.
How OPEN helped.
We have been liaising with Joe for a while and wanted to try some of OPEN sites, as they are excellently positioned in the city centre close to the theatre.
Our Victoria street site is extremely useful in targeting a diverse range of people as it is situated on a main arterial route that runs through the city centre. It also reaches professionals and socialites.
It was so easy to work with Open Media to launch our campaign and hope opportunities arise in the future to continue to work together.