Bringing toys to life with 3D sparkle in November, ahead of Christmas 2023!
With Christmas just weeks away & letters to Santa already being penned, the excitement has now started in anticipation of the toys & gifts that’ll be waiting under the tree on Christmas morning.
At this time of year, Brands are renowned for their festive campaigns and memorable stories conveyed through nostalgic and often emotion evoking creative – all of which seek to engage the audience, influence consumer behaviour and purchasing decisions.
For Very, the ambition ahead of the build up to their Christmas campaign (which launched on Wednesday 1st of November) was to playfully prime their consumers ahead of this with a Toys campaign in October to start positioning the online retailer as the go to destination for toys and as an online retail hub for families to get ahead early in the festive season, benefitting from spreading the cost of Christmas gifting. To convey this, the Brand fully tapped into digital out of home (DOOH) and, more importantly, 3D activation within their 2023 campaign.