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Heineken’s Champions League Takeover at BOXPARK Wembley

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The Olympics are back, and captivating audiences across the world. This year, as sport takes centre stage, Open Media is here to put your brand at the heart of the action with our strategically placed out of home sites.
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In 2022, the Euros saw a staggering 356 million viewers, and 2024 was even bigger. With fan parks springing up in key cities across our Open Connect network, passionate football fans were gathering in droves to cheer on their teams.
 
The sporting calendar is a continuous stream of high-profile events – from the Euros to the Premier League, to Wimbledon and beyond. These events turn cities into vibrant hubs where supporters gather to celebrate. But as a brand, how do you reach these passionate audiences beyond the traditional stadium environment?

Our extensive Open Connect network, comprised of 22 digital screens stretches across some of the UK&#8217;s most renowned sporting cities, including legendary football grounds in London and Manchester. But we go beyond these iconic venues. We position your brand in the heart of the action &#8211; at high-traffic fan zones like Boxpark Liverpool and Wembley.

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BOXPARK Liverpool

New Balance takes over our brand-new digital screen at Boxpark Liverpool

Imagine your brand taking centre stage amidst the electric atmosphere of one of the UK’s major cities during a national sporting event. High-impact digital screens and strategically placed banners ensure maximum visibility for your message. This isn&#8217;t just about showing your logo – it&#8217;s about capturing audience attention during peak moments of excitement and creating a lasting association between your brand and the positive emotions of live sports.  
 
Keen to find out more? Download our <a href="https://api.openmedia.uk.com/wp-content/uploads/2024/05/Open_Media_Fanzone_Deck_1.pdf">Fan Zone Deck.</a>

<h2 class="!text-[3rem] mb-[25px] font-normal ">Case study: Heineken’s Champions League Takeover at BOXPARK Wembley</h2>

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The atmosphere was electric at Wembley Stadium for the Champions League Final, and Heineken brought the celebratory spirit to life with a dynamic campaign. Partnering with us, Heineken transformed Boxpark Wembley into a fan haven, utilising a full domination of our digital Open Connect screens and surrounding banners to showcase their &#8220;Real Fans&#8221; campaign. This immersive experience placed Heineken at the heart of the action, connecting with fans throughout the exciting match

We understand the power of sports to connect with audiences on an emotional level. Partnering with us ensures your brand becomes part of the experience, driving brand recall long after the final whistle blows. 
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Contact us today to explore possibilities for upcoming sporting events and ensure your brand scores big with passionate fans!

The luxury goods market encompasses a wide range of sectors including; clothing, footwear, accessories, eyewear, watches, jewellery and cosmetics. With the rise of social media and that of social media influencers, the appetite for luxury goods is a large one and continues to grow.
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Great Britains luxury goods sector is projected to generate a revenue of a massive £13.61bn this year, with a growth rate of 4.05%. The market continues to thrive, driven by a strong demand for high-end fashion and accessories.
The largest segment within the luxury sector is fashion and some of the most popular brands in the UK include; Rolex, Gucci and Burberry. Known for their high quality products, the luxurious nature of these brands puts them well placed to be included within OOH (out of home) media plans.

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Luxury brands are increasingly turning to OOH for their campaigns and Outsmart figures from 2021-2023 reported that cosmetics, as well as clothing &amp; accessories were among the top-spending categories, making up a combined 8% of ad spend. Coupling this with the growth of outdoor, at an impressive 28% last year, luxury clients are wanting to get in on the action.
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So why is OOH one of the most smart ways for luxury brands to distribute their campaigns?
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<ul class="ul1">
<li class="li1">The luxurious nature of products can be portrayed on a grander scale using OOH. With impressive imagery and placement, OOH gives luxury brands the opportunity to display the very best elements of their products in an eye catching way.</li>
<li class="li1">Local and global reach. Brands can tailor relevant messages according to specific audiences but also simultaneously campaigns can maintain a global brand image with the use of OOH, ensuring that the brand is communicated globally.</li>
<li class="li1">Proximity targeting. Not only can brands reach a large amount of consumers with OOH, but they can also display campaigns in proximity to crucial retail outlets.</li>
<li class="li1">Creative flexibility. OOH gives luxury brands the option to create something impactful, digitally stunning and can create memorable brands experiences for consumers.</li>
</ul>
Luxury brands are often the first to embrace new technology, something which within the world of OOH can translate into 3D campaigns and even installations alongside digital sites.
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Last year, Maybelline Cosmetics launched the worlds biggest 3D campaign to promote their New York Falsies Surreal Extension Mascara. Covering 280 screens in towns and cities around the UK, the campaign was the largest 3D OOH campaign of its kind. With the product appearing to pop out of the screen at the viewers, the result was both memorable and eye catching, and really displayed the powerful nature of fantastic OOH.

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OOH provides the chance to capture attention, create lasting impressions to connect to an audience in a meaningful and impactful way. Couple this with a luxury brand campaign and the results will speak for themselves.
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Sources: YouGov, Statista, The Media Leader, Outsmart

Sports marketing has evolved massively over the last few decades and is now something which is such a common occurrence, you could argue that it is woven into the fabric of every day life. Whether that be ads on buses, big campaigns for tournaments or the launch of an exciting new product, it is something which is hard for the public to avoid.
Due to changes in consumer behaviour and advancements in technology, we see big sports brands such as Nike and Adidas plow more and more money into their advertising budgets each year, with Nike spending equivalent to $4.06bn on advertising and promotion in 2023 alone.
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In the UK, sports advertising encompasses a wide range of different activities including; sponsorship, TV adverts, out of home advertising (OOH), and digital advertising, to name just a few. Because of this, the exact size of the market can vary, but what we do know is the sports advertising market is substantial and shows no signs of slowing down.
With the rise of online advertising using social media as well as streaming services and online ads, sports brands have endless options as to when and where they display their ads, so why is DOOH (digital out of home) an ample opportunity for sports brand campaigns?

DOOH advertising is particularly well-suited to sports campaigns due to benefits including:
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<li class="li1">High visibility: with screens strategically placed in high-traffic areas such as stadiums and retail locations. These areas ensure that the campaign is seen by a large and diverse audience.</li>
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<li class="li1">Creative opportunities: endless opportunities are available with DOOH. From immersive 3D and dynamic ads to real-time updates, brands can let their imaginations run wild for their sports campaigns.</li>
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<li class="li1">Targeted advertising: DOOH has the power to offer advanced targeting capabilities allowing brands to target specific demographics using factors such as location, time of day and audience behaviour. This allows ads to be in the right place, at the right time and in front of the right people.</li>
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Emerging and growing trends such as; Esports, virtual and augmented reality, AI and experiential marketing all provide plenty of opportunity to let the power of DOOH shine through within sports campaigns.
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World-famous brand Nike regularly utilise the magic of DOOH with impactful and memorable campaigns. One most recently centred around their Phantom line of football boots, featuring Haaland and Putellas. Using a minimalistic style throughout their campaign, allowing the image to do the talking. The campaign was displayed in high traffic areas on specific days, such as our Wembley Boxpark location on the day of a football match at the stadium. The result was thousands of impressions in front of their intended target audience.

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The future of sports marketing is an exciting one which will be characterised by innovation, technology integration, and creating meaningful connections with viewers using creative methods, something which DOOH can provide and more.
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Sources: Statista, Deloitte, ResearchGate
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With the Premier League season now over, the football world’s focus has unanimously shifted to the kick off of the highly anticipated UEFA Euro 2024. 
Hopes are high for Gareth Southgate’s England team to go all the way this summer, with preparations being made up and down the country to host fan zones to cheer on the team! Cities such as London, Manchester, Liverpool and Newcastle are home to some of the most exciting fan zones in the country, in city centre locations, making them accessible to a broad audience.
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And our sites across the <a href="https://openmedia.uk.com/connect">Open Connect</a> network are perfectly placed in close proximity to these planned fan zones across most major cities in England, providing a great opportunity for brands to engage with these passionate supporters.
We’ve pulled together an information deck on these fan parks, which will hopefully see more viral moments like those unforgettable goal celebrations at Boxpark Wembley! You can see this information deck by clicking the download button below.

Fanzone's Information Deck

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Team OPEN

We asked the Open Media team what their top 3 out of home campaigns were this month. Here’s what they said&#8230;
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Mean Girls – Sophie Steventon &#8211; Insight &amp; Marketing Executive
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“The lively &#8216;Mean Girls&#8217; campaign flooded our Open Connect network with a vibrant sea of pink when the new Mean Girls film was released in January 2024 . The copy was impactful and eye catching, the perfect way to brighten up a gloomy winter morning. The aim was to target cinema goers, as well as the wider public, to keep the new release at the front of mind. In particular, I liked that it was positioned strategically in city centres near the locations of cinemas to maximise impact.”
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<img loading="lazy" decoding="async" class="alignnone wp-image-13619 size-full" src="https://api.openmedia.uk.com/wp-content/uploads/2024/05/the-Mean-Girls-.jpeg" alt="the Mean Girls" width="700" height="467" />
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&#8216;Man Vs Bee&#8217; &#8211; Lemara  Bailey &#8211; Business Director
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“Netflix&#8217;s &#8216;Man Vs Bee&#8217; campaign may be a few years old, but its impact remains unmatched. I think the fusion of special builds on digital sites are quite rare &#8211; and our distinctive Trafford sites – portrait and landscape – are incredibly unique and eye-catching. For this campaign, we added the signature Netflix ‘N’ on to the podium next to our Trafford Portrait screen – this was a really nice, creative touch and is a great example of how additions like this can stop an audience in its tracks.”
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<a href="https://openmedia.uk.com/insights/looking-back-on-a-summer-to-remember"><img loading="lazy" decoding="async" class="alignnone wp-image-13620 size-full" src="https://api.openmedia.uk.com/wp-content/uploads/2024/05/Netflix-man-vs-B.jpeg" alt="Netflix man vs B" width="700" height="433" /></a>
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Phantom Nike &#8211; Marvin Henrius &#8211; Photography &amp; Design Assistant
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&#8220;The most recent campaign that I’ve admired has been from Nike, centred around their Phantom line of football boots featuring athletes like Haaland and Putellas. It’s a classic Nike campaign,  they know exactly how to balance focus between the athlete and the sportswear. What resonated with me the most was the campaign&#8217;s minimalistic nature. The way they’re able to convey the sense of precision with design elements, mainly on the copy with just the boot is amazing to me since it’s so stylish while not being gaudy. The subtle use of the Nike ‘Swoosh’ is excellent. it’s subtle enough that you don’t focus on it too much, but you can see its presence while letting everything else take focus.  All that together makes it a great campaign addition of photography showcasing the footballers&#8217; styles which adds to the campaign&#8217;s precision.&#8221;
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<img loading="lazy" decoding="async" class="alignnone wp-image-13621 size-full" src="https://api.openmedia.uk.com/wp-content/uploads/2024/05/Phantom-.jpeg" alt="Phantom" width="700" height="366" />
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The entertainment industry is bigger than ever and the public are constantly sniffing out something new, whether the latest series on Netflix, or the newest release on the big screen, the appetite for entertainment is a large one, and is continually growing. The UK entertainment and media industry is set to lead Europe, with annual growth expected to increase by 4% by 2026.
After a tough few years, the UK box office welcomed over 123.6 million visitors to the cinema in 2023, an impressive 5.3% increase from 2022, whilst in the fourth quarter of 2023, the number of UK households subscribing to a video-on-demand (VOD) service amounted to around 18.8 million.
With both an exciting present and future for the entertainment industry, how does this translate into out of home (OOH) advertising?
<h4 class="p1">Audiences</h4>
Focusing primarily on cinema and SVoD, average audiences for both mediums fall into younger categories spanning from ages 15-34. Similarly, it is interesting to note that a large OOH audience in the UK indexes high within the same age categories.
When choosing what to watch at the cinema, this age group in particular are likely to have chosen the film for its content but also are influenced by factors such as the studio director of the franchise and also the film’s advertising- creating a big opportunity for advertisers looking to utilise outdoor advertising.

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OOH has the magic ability to be both a broadcast channel, but also give clients the opportunity to target specific audiences through data-driven purchasing. Reported to reach 98% of the public weekly, brands can leverage this massive potential audience using data sources to get them in front of the right people, in the right place, at the right time.
So why should OOH be included on a media buying plan?
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<h4 class="p1">Influencing the Sales Funnel</h4>
OOH ads have been reported to have influenced the sales funnel by creating awareness. By creating awareness, outdoor touch points can cause an audience to take action and learn more about an offering. Not only this but studies have also suggested that OOH can also affect the consideration and buying phase of the funnel.
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<h4 class="p1">Attention and Emotion</h4>
The creative opportunities in OOH are limitless, from dynamic ads, immersive 3D campaigns, to special builds, the attention grabbing nature of OOH is perfect for impactful entertainment campaigns. A great example of a special build was for the campaign carried for Netflix show Man vs Bee. Located on our Trafford location, the campaign on the digital screens was complimented by giant bees resting atop totem poles. Read more about it <a href="https://openmedia.uk.com/insights/netflix-create-a-buzz-with-unique-special-build">here.</a>

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Immersive OOH is known to elevate feelings of joy and excitement with consumers and can help people engage with a brand campaign in a memorable way. In turn, emotions are effective on driving behaviour, but most importantly, emotions can influence decision making which is paramount in measuring the effectiveness of a campaign.
The growth of the entertainment industry doesn’t seem to be slowing down with the value of UK entertainment sales increasing for the eleventh successive year in 2023. Forecasts indicate that the the UK cinema market is estimated to reach a massive £2bn by 2027. Couple this with the exciting nature of OOH, adding out of home onto an entertainment campaign plan can yield tremendous results and drive an impressive return on investment.
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Sources: UK Cinema Association, Statista, <a href="http://pwc.co.uk">pwc.co.uk</a>, ofcom, YouGov, <a href="http://advanced-television.com">advanced-television.com</a>, billups.com, Amplify Outdoor, Talon, mediacat magazine, <a href="http://cinema.org.uk">cinema.org.uk</a>

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In celebration of B Corp month, we hosted the  &#8216;Moving Media Forward: Insights from B Corps in Media&#8217; panel in London, in which prominent names in the B Corp community joined forces to discuss the B Corp movement in media, this years B Corp month theme ‘this way forward’, and why events like these are so important.
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In this insightful talk from some of the finest B Corps in the ad space, as well as representation from Ad Net Zero, our CEO Mike Smith was joined by; Julie Richards, Director of Sustainability and Operational Transformation at The Guardian, Elle Chartres, UK Director of Ad Net Zero at the Advertising Association and Pippa Glucklich, CEO of Electric Glue.
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In a morning of insightful and interesting discussion, one major theme from all participants was that of collaboration. The panel discussed how changes are not made solely, and it is key to be honest and be open to learn in order to grow. Coming together as an industry to effect real change is key, with actions such as setting standards and instilling these in culture really helping drive change.
A massive thank you to all the attendees &#8211; stay tuned for our next event, coming soon!

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By Helena Houghton-Casella, Senior Operations &amp; Sustainability Executive
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Curious about how businesses can lead the charge towards a sustainable future? In my role as Senior Operations &amp; Sustainability Executive, I’ve had the privilege of spearheading initiatives that make a real difference. From streamlining processes to implementing more responsible practices, let’s explore three impactful strategies that are shaping our commitment to sustainability. Join us in paving the way for a decarbonised and more transparent future.
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<li>Powering Down for Conservation:</li>
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One tangible step Open Media takes to reduce its carbon footprint is by powering down its screens overnight. By implementing this practice between midnight and 6 am, Open Media minimises energy consumption, leading to reduced disruption while maintaining high audience reach for clients. This approach reflects a delicate balance between effective campaigns and positive community relationships. Encouraging other businesses to adopt similar strategies can significantly contribute to energy conservation efforts.
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<li>Comprehensive Carbon Tracking and Offsetting:</li>
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Open Media engages in rigorous carbon tracking and reporting, utilising the results to offset its carbon footprint through initiatives like <a href="https://ecologi.com/">Ecologi</a>. By understanding its environmental impact, Open Media can implement targeted strategies to minimise carbon emissions. Life cycle assessments play a crucial role in this approach, helping the company identify and adopt the least carbon-intensive methods for building and operating digital screens. This commitment to sustainability demonstrates a proactive stance towards environmental responsibility and sets a precedent for other organisations to follow suit.
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<li>Inspiring B Corp Certification and Collaboration:</li>
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Open Media&#8217;s journey towards becoming a B Corp certified company underscores its dedication to sustainability and responsible business practices. By achieving B Corp certification, Open Media emphasises its commitment to a future where businesses prioritise social and environmental considerations alongside profits. Through partnerships with like-minded companies and active participation in initiatives such as <a href="https://adnetzero.com/">Ad Net Zero</a> and Front Foot, Open Media not only leads by example but also inspires others to embark on their own B Corp journey. By fostering collaboration and sharing experiences, Open Media contributes to a collective effort towards a more sustainable and responsible business landscape.
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By implementing these sustainable practices and actively advocating for responsible business models, Open Media sets a precedent for other organisations to follow, demonstrating that profitability and sustainability can go hand in hand for a brighter and more sustainable future.
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Explore our industry-leading Planet initiatives <a href="https://openmedia.uk.com/planet">here</a>.

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Signifying thirteen years since the launch of BOXPARK’s first, iconic East London site in Shoreditch, the arrival of BOXPARK Liverpool marks a defining moment for the brand as it continues to grow and expand across the UK. Despite the two locations being miles apart in distance, these are two areas which represent a much closer resemblance, as BOXPARK looks to connect two of the coolest neighbourhoods, North and South of the country. 
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Continuing with our own site and portfolio expansion across 2024, Open Media are delighted to be named as the exclusive out of home media partner at BOXPARK Liverpool, further enhancing our reputation as being at the forefront of meaningful cultural moments in the communities we serve. 
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In a move which builds on our longstanding relationship with the brand, BOXPARK Liverpool will become our second exclusive out of home media offering in conjunction with BOXPARK, adding to our original, game-changing site at BOXPARK Wembley. This move will also officially mark Open’s 9th unique location in the Liverpool City region, further bolstering our presence in our homeland.
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Over the last decade, BOXPARK’s food and entertainment venues have redefined the ways in which people socialise, as well as drink and dine, with each venue positioned strategically in emerging, trendy, urban areas &#8211; a strategy which very much complements Open Media’s growth plans, where the expansion of our OOH networks continues to be focussed on securing uncharted locations in up and coming, aspirational areas. 
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With The Baltic Triangle being dubbed as the hippest neighbourhood of the North, it’s no wonder this area was chosen as the location for BOXPARK’s very first location outside of the Capital. Bursting with culture much like the original Shoreditch site, The Baltic is a famed destination in Liverpool, where artists rub shoulders with film producers, creative agencies, students, bars and local eateries. 
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This new state-of-the-art dining, leisure and entertainment venue is set to become the social hub of the city, situated a stone’s throw away from the famous Albert Dock and the city’s main shopping destination, Liverpool One, which sees a huge 22 million visitors annually. The new site will provide the perfect addition to the city’s already buzzing cultural scene, with the venue anticipated to attract over one million visitors annually &#8211; from local weekend revellers to daytrippers and tourists. 
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Boasting a diverse, multi-use space extending over 21,000 square ft., as well as being home to eight commercial kitchens offering a variety of independent street food traders, the space also includes a mezzanine and a sun-terrace area, ready for the summer months. The site will also present several large event spaces which will play host to a jam-packed calendar of social and cultural events, further cementing BOXPARK’s position as one of the UK’s leading destinations for entertainment and leisure.
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As part of this extended partnership with BOXPARK, Open Media are proud to be launching one of the biggest Out of Home domination opportunities in the whole of the North West, covering an equivalent 325 Sqm overall, making it a truly unmissable offering for brands to harness. 
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Placed in prominent position on the external facade of the new BOXPARK Liverpool site, this incredible domination opportunity comprises two static external banners (size 6.5m x 16m), alongside a state-of-the-art digital screen (size 6.5m x 18m), with the latter adding to Open Media’s esteemed national DOOH network &#8211; <a href="https://openmedia.uk.com/connect">Open Connect.</a> Combined, this opportunity presents brands with an extraordinary canvas to deliver both inspiring and creative OOH campaigns, which have the capability to target both a pedestrian and vehicular audience. 
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Adding to this, inside the venue there will be four further internal banners, enabling brands to get one step closer to audiences and the action as a whole. The internal banners will provide brands with the chance to reach a highly engaged and captive audience, including fanzones around specific event days and sporting fixtures, such as the 2024 Euros, The UEFA Champions League and more.
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BOXPARK Liverpool will launch officially on Friday 19th April. Ahead of this, Open Media will be inviting interest from brands to become an official launch partner, an opportunity which will encompass the two external banners and the four internal banner sites. 
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Please refer to the below sales pack or get in touch with one of our marketing team for more information at <a href="mailto:marketing@openmedia.uk.com">marketing@openmedia.uk.com.</a>

Introducing the new home of BOXPARK, The Baltic Triangle.

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As the exclusive media partner of BOXPARK Liverpool, we are thrilled to be growing our presence in the North of England, while furthering our long term partnership with the BOXPARK brand. Strategically, this addition to our portfolio represents a remarkable milestone for us as a business. BOXPARK Liverpool will mark our 9th unique location in the Liverpool City region and the expansion very much reaffirms Open Media as the main OOH player within the culture, leisure and entertainment space.

Mike Smith

Our longstanding relationship with Open Media has been a game-changer, generating fantastic opportunities for us both in terms of brand partnerships and revenue. We are incredibly excited to launch our first site outside of London and look forward to working exclusively with Open Media in our new, Liverpool location.

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Dan Fullarton

OOH advertising definitely has a magical blend of impact, location prowess, and real-world charm. It offers brands the chance creates connections that resonate long after the campaign lights dim. There really is no place like out of home.
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Central to Open Media’s fresh new brand identity is a bold and powerful strapline – ‘There’s no place like out of home’. We chose it because there’s a real truth to the words. It brings to mind all the incredible opportunities that out of home (OOH) advertising offers our clients. According to the Advertising Association and Warc, outdoor advertising expenditure in the UK is projected to reach an incredible £1.44bn in 2024.  The coming year offers so many possibilities for out of home,  through innovation sustainability and technology. So wanted this year to shine a spotlight on that.
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The truth is  ‘There’s no place like out of home.’ And here’s a few reasons why…
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Maybelline&#8217;s 3D outdoor campaign highlights the power of creating memorable brand experiences

1. Memorability 
&#8220;83% of people recall having seen OOH advertising within the last 30 minutes&#8221; 
Well-designed and genuinely strategically placed OOH ads are not just seen; they&#8217;re genuinely remembered. It allows brands to create moments that linger, contributing to increased brand recall and fostering authentic customer loyalty. According to Outsmart research, when shopping, 83% of people recall having seen OOH advertising within the last 30 minutes. Which means that thanks to attention-grabbing graphics and striking imagery, your campaigns are not just ads.
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2. High visibility 
OOH allows your brand to be strategically placed in high-traffic areas, maximising visibility and ensuring that your message reaches a broad audience. This high-impact visibility contributes to brand recall and recognition. OOH also gives brands the opportunity to target specific audiences using data and programmatic booking methods.
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<img loading="lazy" decoding="async" class="alignnone wp-image-13118 size-large" src="https://api.openmedia.uk.com/wp-content/uploads/2024/02/1923.-EFL_Open-Media_BoxPark-Wembley_HA9-0JT_Feb-24_View2Fill_4913-1030x539.jpg" alt="" width="1030" height="539" />
<a href="https://openmedia.uk.com/campaigns">Explore our campaigns</a>
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3. Creative possibilities 
It can be larger-than-life if you want it to be. The immersive 3D campaign we carried for <a href="https://openmedia.uk.com/insights/re-introducing-open-perspective">Maybelline</a> is a great example. Placed in key sites across the country, Maybelline captivated audiences using 3D imagery. With the options of flexible sizes, designs and formats, brands can experiment with various visuals and designs. The creative possibilities using our Open Connect, Open Perspective and Banner options are endless, allowing your brand to stand out in a unique and memorable way. And that’s an exciting place to be. 
<a href="https://openmedia.uk.com/insights/re-introducing-open-perspective">Explore Open Perspective</a>
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4. Local Impact 
&#8220;The truth is that OOH can make a real impact locally.&#8221; 
We’re always excited about place – where, how and to whom our campaigns hit home. It grabs attention, builds trust, and creates a lasting impression by choosing the right spots in the communities near you. It&#8217;s about being seen where it matters most, connecting genuinely with the people you want to reach making it more relatable, and your campaigns a success. 
<a href="https://openmedia.uk.com/locations">Explore our locations</a>
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4. Targeted messaging 
We currently have screens in 37 screens in 30 key locations across the UK and counting. The strategic advantage of placing messages in the heart of the action means you can reach the right people at the right time where they live, work, and play. And we offer the perfect spots, ensuring your brand is part of their daily adventures. 
<a href="https://openmedia.uk.com/locations">Explore our locations</a>
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5. Increased Mobile Interactivity 
OOH ads are not just static – they&#8217;re genuinely interactive. And it’s easy to harness the power of QR codes, NFC, or augmented reality with the right approach. You can encourage audience engagement through their mobile devices and make your brand an authentic experience. This is where OOO bridges the gap. It offers genuine, tangible connections with audiences. Whether it&#8217;s an interactive display or an immersive campaign, OOH transforms passers-by into active participants, creating memorable moments that extend beyond the digital space.
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<img loading="lazy" decoding="async" class="alignnone wp-image-13116 size-large" src="https://api.openmedia.uk.com/wp-content/uploads/2024/02/QR-Code-Hotel-Football-South-1030x639.jpg" alt="" width="1030" height="639" />
<a href="https://openmedia.uk.com/campaigns">Explore our campaigns</a>
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6. Integrated campaigns 
People talk a lot about how out of home is becoming a key part of a bigger strategy. The fact that you can integrate OOH into your marketing mix and create a multi-channel approach, reinforcing your brand message across both online and offline platforms makes it all the more appealing. 
<a href="https://openmedia.uk.com/contact-us">Contact us</a>
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For all of these reasons, and more, OOH advertising offers brands the chance creates connections that resonate long after the campaign lights fade.
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That&#8217;s why there really is no place like out of home.
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Want to find out if out of home is for you? We&#8217;d love to tell you more.
<a href="https://openmedia.uk.com/contact-us">Contact us</a>

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