More than just a brand on a screen!
Our impact on the planet is something we take very seriously and continue to look at ways in which we can improve.
We’re incredibly proud to be the first B Corp certified outdoor media owner in the UK! At OPEN we are constantly striving to use our platform for good, and gaining B Corp certification is just our next step on the road to achieving this. Being B Corp certified means we are now part of a global community of businesses that meet high standards of social and environmental impact. OPEN’s mission is to Change Outdoor – to be disruptors for good and change the landscape of media and advertising as we know it.
We pledge to prioritise our journey to carbon neutrality through decarbonising and offsetting; constantly measuring our impact within ourselves and supply chain, forecasting ahead and reviewing/improving our methods.
Whilst we know that offsetting isn’t the be-all and end-all of sustainability and decarbonising, it’s a good way to begin carbon accounting and counteracting environmental impact and usage of natural capital. Ecologi is a Verified Carbon Standard organisation working with Trees for the Future and Eden Reforestation Projects, supporting projects ranging from reforestation to funding carbon reduction opportunities such as solar and wind power farms, conservation and composting.
To date, OPEN have offset over 97 tonnes of carbon, planted 6,110 trees and supported 11 projects across the globe ranging from wind power to rainforest protection.
Track our progress on our dedicated offsetting page here: ecologi.com/openmedia
We donated a significant amount of our total screen space to charity campaigns last year, totalling £1,407,843 in media value.
OPEN and Proud 2022.
International Women's Day 2023
OPEN partner with the Anthony Walker Foundation to celebrate Black History Month 2022.
Case Study - Tyred
Corporate Social Responsibility
For the last 2 years, our Corporate Social Responsibility campaigns have been a huge part of our overall strategy. Designed and organised completely in-house by our marketing team, we’ve partnered with various charities up and down the country, to promote their messages across our digital portfolio at important times of the year for them.
The main reason we do this is to use our platform for good. Operating within the heart of communities all over the country, we definitely feel a sense of responsibility to give something back. The easiest and most effective way for us to do this is to use our sites to raise awareness for important causes and amplify the voices of of those facing adversity.
Our campaigns all follow a uniform approach – we approach a wide-range of people across various industries – starting obviously in out-of-home, but then reaching out to include professional sports stars, TV personalities, singers, actors as well as leaders from more traditional industries. These participants are asked to provide an inspirational quote to be featured along with a photo of them across our entire digital portfolio.
This year, we have plans in place for 3 major campaigns – International Women’s Day, Pride & Black History Month. The first of these, International Women’s Day, is already taking shape and we’ve recently announced that we’ll be partnering with breast cancer awareness charity, CoppaFeel!
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