Delivering insight driven out of home advertising campaigns.
Game changing opportunities.
To mark the triumphant return of a footballing legend to Old Trafford, we ran a reactive campaign in close proximity to the stadium for Nike – “Just do it. Again.”
Making use of our specially commissioned 400m2 banner, Nike were able to celebrate Cristiano’s return with a truly unmissable piece of content for the 76,000 fans in attendance, as well as providing an iconic image which gathered hundreds of thousands of social media impressions over the course of the weekend.
This is a brilliant example of a perfectly executed reactive campaign – reaching the right audience, at the right time, in a memorable way.
Showcasing award winning campaigns.
At the height of lockdown restrictions, OPEN showcased the #MyHeroes campaign across our entire digital portfolio. This campaign brought us together a time when physical human connection wasn’t possible, by showcasing messages of gratitude to those frontline workers who were going out every day to save lives, protect our health, and ensured essential supplies and services continued.
This dynamic campaign expertly combined two of the most powerful forms of communication, social and out of home, by displaying photos of these heroes straight from social media across screens all over the UK.
This is just one example of OOH’s unique ability to amplify social media content to the public in real-time, by hosting striking dynamic visual content which is then re-shared on social media.
What they say
Collaborating with OPEN was a brilliant way to show how two media owners can come together to celebrate inclusivity in our industry, everything came together so naturally, and I am proud we were able to accomplish what we did.
Clear Channel UK
Working with OPEN Media was an insightful and easy solution for outdoor advertising. The team were extremely knowledgeable, regularly in contact, and provided excellent photos of the digital boards. They were a great part of the launch of our Liverpool branch. We look forward to working with them again in the future!
OPEN understand the value of having that relationship with us, it’s not just a case of throwing [the copy] up to fill a spot. It’s ‘we’re going to work with you, we’re going to give you this space because we see it as a value to the city and what we do.
LCR Pride Foundation
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