Rounding off 2023 with 2 new sites – Open Connect continues to grow!
13/12/2023
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We’re ending the year in strong fashion, by continuing the growth of OPEN Connect as we launch 2 new sites: The One, Liverpool and Metrocentre Yellow Mall.
OPEN Connect is a series of well-considered, desirable locations with an impressive reach up and down the country. Brands can now get to parts of the UK that they have previously not been able to, with an impressive 50% of the network reaching an incremental audience.
This spectacular network consists of 21 sites covering 8 key UK cities, and with the recent growth of the portfolio, brands now have the opportunity to reach an audience of almost 8,375,756 million individuals every fortnight.
The One, Liverpool.
Given our already substantial large-format presence in our homeland, Liverpool City Centre, we knew the next addition to OPEN Connect in Liverpool had to be a true show-stopper.
OPEN Media are proud to announce the strengthening of OPEN Connect, marked by the highly anticipated launch of our most momentous site all year – introducing The One, Liverpool.
Strategically positioned in the heart of Liverpool’s iconic retail hub, this fantastic new full motion digital out of home screen provides a perfect opportunity to target the 22 million people who visit the shopping district annually.
The One, Liverpool.
The ONE Liverpool is a real destination out of home site for the OPEN Connect network, due to its prominent city centre position. We continue to expand and develop the Connect network, enhancing the OPEN Media offering for brands and their campaigns.
Our new site also represents the beginning of continued responsible investment into the OPEN Media portfolio, to ensure we operate as sustainably as possible.
By introducing EcoVista’s Vistatrack technology to The ONE Liverpool and to our wider network over the coming months, we’re able to accurately track – and offset – all carbon emissions relating to our sites and the campaigns we carry.
Mike Smith
CEO & Founder, OPEN Media.
Exciting new partnership with EcoVista
The One, Liverpool becomes the inaugural site to undergo embodied carbon emissions tracking using Ecovista’s unique carbon tracking app and portal. As part of our continued commitment to leading the way in sustainable business as an outdoor media owner, we will be monitoring and offsetting all carbon emissions related to this new site: from screen manufacturing and delivery through to installation, ongoing site powering and throughout campaign delivery.
Through end-to-end carbon emissions tracking, we are aiming to provide a full picture of the behind-the-scenes costs of DOOH to our clients and partners, such as the production of the components of the screens, the construction of the sites themselves and the transportation of the materials.
Going forward, Vistatrack will be used across all of our sites in the OPEN Connect network in 2024. This innovative technology enables us to work in partnership with our brands & clients, championing industry-leading ways to create and host OOH campaigns, as well as agreeing individual carbon offsetting initiatives.
This exciting partnership with OPEN Media demonstrates what is at the very core of EcoVista’s business. Delivering a full turnkey display and build solution with a focus on both embedded and operational carbon accountability provides what we believe is industry leading auditable data capture. Our clients can use this information to effectively offset carbon and monitor types of energy consumption.
David Neale
Managing Partner, EcoVista.
Metrocentre Yellow Mall.
Metrocentre Yellow Mall now provides further prominence in the North East marketplace, for brands wanting to tap into and target a bold and incredibly switched-on audience. This new site is perfectly positioned on the Yellow entrance of the Metrocentre, which sees 40% of the annual footfall for the whole mall, and combined with our preexisting Red Mall site, we’re providing brands the perfect opportunity to target the 20 million visitors the centre sees annually.
The Metrocentre is the second largest mall in the UK home to over 300 stores and exciting leisure opportunities, hosting the largest ODEON in the UK, a wealth of flagship stores such as Flannels, Zara and JD and the largest hybrid gym in the UK – Everlast Gyms. Additionally, the centre has seen substantial growth since 2020, welcoming a huge 58 new retailers, with huge names such as Harrods, Jo Malone, Goldsmiths and Rolex.
Metrocentre Yellow Mall.
As OPEN Media’s prime, quality large format digital network offering, OPEN Connect reaches key cities & towns where there are currently no other large-format digital out of home sites. Our growth to date has largely been underpinned by this USP, and our ability to demonstrate the network’s incremental reach and unique site locations.
The addition of 2 new sites this winter, means that our incremental reach has increased by a further 17.1%, delivering a unique opportunity for brands to reach audiences via a premium broadcast platform.
Fiona Ravlic
Chief Revenue Officer, OPEN Media.