Top 3 sustainable practices Open Media champions for a better future

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20/03/2024

By Helena Houghton-Casella, Senior Operations & Sustainability Executive

 

Curious about how businesses can lead the charge towards a sustainable future? In my role as Senior Operations & Sustainability Executive, I’ve had the privilege of spearheading initiatives that make a real difference. From streamlining processes to implementing more responsible practices, let’s explore three impactful strategies that are shaping our commitment to sustainability. Join us in paving the way for a decarbonised and more transparent future.

 

 

 

  1. Powering Down for Conservation:

One tangible step Open Media takes to reduce its carbon footprint is by powering down its screens overnight. By implementing this practice between midnight and 6 am, Open Media minimises energy consumption, leading to reduced disruption while maintaining high audience reach for clients. This approach reflects a delicate balance between effective campaigns and positive community relationships. Encouraging other businesses to adopt similar strategies can significantly contribute to energy conservation efforts.

 

  1. Comprehensive Carbon Tracking and Offsetting:

Open Media engages in rigorous carbon tracking and reporting, utilising the results to offset its carbon footprint through initiatives like Ecologi. By understanding its environmental impact, Open Media can implement targeted strategies to minimise carbon emissions. Life cycle assessments play a crucial role in this approach, helping the company identify and adopt the least carbon-intensive methods for building and operating digital screens. This commitment to sustainability demonstrates a proactive stance towards environmental responsibility and sets a precedent for other organisations to follow suit.

 

  1. Inspiring B Corp Certification and Collaboration:

Open Media’s journey towards becoming a B Corp certified company underscores its dedication to sustainability and responsible business practices. By achieving B Corp certification, Open Media emphasises its commitment to a future where businesses prioritise social and environmental considerations alongside profits. Through partnerships with like-minded companies and active participation in initiatives such as Ad Net Zero and Front Foot, Open Media not only leads by example but also inspires others to embark on their own B Corp journey. By fostering collaboration and sharing experiences, Open Media contributes to a collective effort towards a more sustainable and responsible business landscape.

 

By implementing these sustainable practices and actively advocating for responsible business models, Open Media sets a precedent for other organisations to follow, demonstrating that profitability and sustainability can go hand in hand for a brighter and more sustainable future.

 

Explore our industry-leading Planet initiatives here.